The Belgian fintech Isabel Group has appointed Alex Dossche as Vice-President Sales & Marketing B2B. Alex Dossche will be responsible for the sales and marketing of Isabel Group’s applications for businesses. As Vice President, he will also be a member of the fintech’s management committee.

Alex DAlex_Dosscheossche, former country manager of Sage Belux, will have the mission to commercialize the new financial identity application TruliUs, and develop sales of Ponto, a software for automated cash flows, SignHere for digital signatures and the Isabel 6 multi-banking system.

“There is a consolidation underway in the business applications segment, I noticed in my previous roles. With its solutions, Isabel Group integrates its customers’ financial flows, giving them insight into the entire process from prospecting to invoicing. An application such as Ponto, which allows company accounts to be linked to business software, meets our customers’ demand for greater financial personalization and automation. It is my role to guide customers through that process and thus accelerate their digitization,” says Alex Dossche, new Chief Sales & Marketing B2B at Isabel Group.

Prior to joining Isabel Group, Alex Dossche was Managing Director for Belgium and Luxembourg for Sage, an accounting software developer. He joined Sage after the acquisition of DBFACT, the software developer he led as Managing Partner for 17 years. Even in the spring of his career, the thoroughbred entrepreneur was at the heart of two start-ups, then in the booming client-server application market.

“With the arrival of Alex Dossche, Isabel Group strengthens its leading position in the Belgian fintech industry,” says Jean de Crane, CEO of Isabel Group. “With his experience in the SME segment and his knowledge of financial processes, we will further refine our services in order to respond even better to the needs of our users.”